The non-alcoholic cocktail brand Mixoloshe (now SMASHD) was struggling with stagnant branding and slumping sales. We launched the viral ‘Nicole the Intern’ campaign, pitting a Gen Z intern against her Millennial boss with a bold challenge: reach 500K Instagram followers in 60 days using only can-smashing videos. The campaign took off, rebranding Mixoloshe to SMASHD and delivering 527K followers, 200M+ views, a staggering 800% sales surge, and 60K email subscribers—all organically, with zero ad spend.

Campaign Recap

First Smash Video

Last Smash Video

500K Video

Gary Video